My Real Estate Website Design Process:
My job is interpreting your dreams and needs, then translating them into the online tools that you need to succeed. I am proud to sign my name to every website that I make!
These are the guiding principles that I follow when designing your website. I never lose sight of these basic truths, which have contributed to the continued success of my clients' websites:
- PROFESSIONAL FIRST IMPRESSION: The homepage of your website should look like a million bucks, even if it didn't cost that much. Just like a home, visitors to your website should be wowed immediately upon arriving. They will respect your professionalism if you have a site that is graphically pleasing.
- BRANDING: Whether subtle or "in your face", your personal or company branding should be remembered by your visitors. If it is not, you have already failed. I work diligently to help you brand yourself through all avenues of your business.
- SIMPLICITY: The basic "departments" of your website should be provided for visitors in easy to find, easy to click on HORIZONTAL menus, limited to 5 or 6 buttons. This is the proven method of reducing "bounce rate" - the speed at which visitors leave your site. Statistically, if a visitor classifies themselves quickly and easily through your menu and clicks through, their visit will be profoundly prolonged, and you are more likely to be remembered.
- Get the full scoop on the rest of our design principles when you join: CONTENT, CONNECTIVITY, PRESENCE, and more.
Instead of just "slapping together" a website for you, I feel that we should treat the site design process like a marketing campaign. We can ensure your success with some simple planning and conversations about your expectations and goals:
Step 1: Design Meeting
Identify Goals:
Identifying your goals for your new website is our first step in site creation. We will go over how you would like your website to perform and what you are expecting it to do, to make sure that you will be happy with our product.
Profile Your Clients:
It would be folly to begin building your website without identifying your target audience. This is the most critical step in any marketing! So, we will sit down together to help you profile your ideal client, then turn that profile into functionality for your website.
Design:
Next, we will go over potential designs for your website, including the layout of pages, overall look and feel, and color scheme. We will gather any photos and content you would like to include on the site.
Step 2: Site Creation
Now, our design team will combine the functionality and design of your site into a finished product, including integrating the MLS searches with your MLS board.
Step 3: Quality Control and Testing Your Site
A word from Dave:
My websites are for REALTORS who want more than just square templates for their sites, while still keeping costs under control.
I take great pride in each site I design, and appreciate a challenging opportunity to create something unique for the web. By hand-creating each site that I build, I ensure that your internet brand will always be unique!
~ Dave, Designer/Owner
